Offering Some of the Best Bike Brands in the World
Cannondale
Cannondale has a mission "to create innovative, quality products that inspire cyclists around the world." To succeed in their mission they:
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Strive to exceed the expectations of their consumers, retailers, and business partners,
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Believe that their people drive their success and act accordingly,
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Work together as one global team,
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Act with respect, responsibility and integrity,
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Produce a stream of innovative, quality products,
Devise flexible manufacturing processes that enable them to deliver these innovative, quality products to the market quickly and then back them with excellent customer service
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Limit their distribution to the best specialty retailers in the world,
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Stay lean, remain competitive and entrepreneurial,
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Promote from within whenever possible,
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Concentrate on detail, because the last 5% is often the difference between success and failure,
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Continuously improve everything,
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Govern their every deed by what is "just and right."
Diamondback
These people understand that the cycling needs of men and women and juveniles differ greatly! Diamondback has been designing exciting, affordable bikes for a long, long time. Diamondback produces an entire line of bikes spanning recreational and high performance bicycles including road bikes that have triple chain rings for better climbing and the new Mountain Cruisers featuring great styling and awesome handling. Diamondback bikes ride smoother, handle better, look great, and feel like they were made just for you.
Fuji
When Fuji was started in 1899 it was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it is fitting that these one hundred plus years later, the brand is still thriving. The actual mountain is over 12,000 miles away from their current headquarters but its spirit inspires the way they think and operate.

Midwest Cyclery has LOTS of bikes to choose from!
From a cycling perspective, a mountain is typically the most challenging part of any ride. But it also offers the greatest opportunity for strength. At Fuji, this "mountain" philosophy keeps them always striving to be the best bicycle company in the world.
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